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more profitable.

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Trusted by 800+ companies

INDUSTRY-LEADING RESULTS

The industry leader in marketing attribution.

$130
billion
in ad-attributed revenue
$25
billion
ad spend tracked
2.1
trillion
impressions measured
Maximize Efficiency

Reduce wasted ad spend across all your channels.

Northbeam gives you an accurate and independent set of ad performance results to make sure you're spending the right way.

Discover which ads are actually driving your business by creating demand - and which are wasting your budget by overtargeting returning customers.

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Multi-Touch Attribution

Attribute revenue to top-of-funnel ads.

State-of-the-art measurement technology lets you track performance on infinite lookback windows so you understand how money spent today generates more revenue over time.

See all customer touchpoints, from awareness to conversion, across all channels.

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Media Mix Modeling+

Forecast revenue based on your marketing mix.

Northbeam MMM Plus is a revolution in media mix modeling, letting you create flexible forecasts and budget scenarios for maximum efficiency.

Understand what media spend is driving revenue for your business even when it’s hard to measure on a click basis, including retail revenue and more.

Find incrementality while optimizing daily for promos and seasonality. It’s MMM, modernized.

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Northbeam Apex

Supercharge your ad delivery with Northbeam Apex.

Send your Northbeam ad performance data directly to ad platform algorithms for improved performance. Improve your ROAS and CAC with the press of a button.

Northbeam Apex is the world's most advanced ad platform integration. Go deeper than CAPI or third-party enrichment.

Northbeam is a market leader in data fidelity - join the future of attribution.

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Clicks + Deterministic Views

Attribute revenue to view-through marketing and impressions, not just clicks.

Northbeam’s Clicks + Deterministic Views is the world’s first deterministic view-through attribution model.

Measure the actual revenue impact of your video-based reach campaigns.

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our integrations

Unmatched integrations with all your marketing platforms.

Better data, better marketing.

Over one year, Northbeam Enterprise customers experienced:
37
%
Increase in ROAS
14
%
Increase in CVR
20
%
Decrease in CAC
case studies

Hear what our customers say.

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“When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights.”
“With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments.”
“We’ve tried all kinds of agencies, vendors, and softwares and Northbeam was the ones that really knew what we were doing as a growth marketing operation.”
“I just can’t envision a world where a brand would be ramping up direct-to-consumer spend and not using a tool like Northbeam.”
“I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us.”
“I’m not really sure how I would do my job without Northbeam. We’re really excited to continue partnering with Northbeam as privacy changes make our jobs just that much harder.”
“Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering.”
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