The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.

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the world’s best brands trust Northbeam

OUR METHODOLOGY

One set of data for all your marketing.

MTA

Almost real-time multi-touch conversion attribution, free from cookie limitations or privacy constraints.

MMM+

Digitally-native media mix modeling for perfecting channel mix, supported by strategy from our experts.

Incrementality

Machine-learning powered incremental lift -- without geo holdout tests or brand lift studies.

Trusted by the smartest brands in ecommerce.

Increase in ROAS

Increase in revenue

Decrease in CAC

MMM+

Profitable omnichannel growth powered by groundbreaking media mix modeling.

Northbeam’s unique MMM+ solution empowers you to forecast revenue and optimize your budget mix across channels. Unlock more incremental profit with less budget.

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CREATIVE ANALYTICS

Identify your winning creative formula to scale your ad accounts easier than ever.

Know what ads to iterate on, what ads to pause, and what ads are driving performance at every stage of your omnichannel funnel.

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MTA

The new standard of multi-touch attribution.

Infinite lookback windows, customizable attribution models, and real-time conversion data.

Attribute accurately with first-party data.

Northbeam’s industry-leading first-party data creates  the backbone for any marketing analysis you can imagine.  No more contradictory third-party data.

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Understand the entire customer journey.

Bespoke device graph modeling makes Northbeam the most accurate source of ad performance data your team can get. No more guessing about the path to conversion.

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Take control with focused dashboards.

See performance from all your marketing channels at once, all the way down to specific ads by hour. Use customizable views to get your insights even faster.

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See creative fatigue before it happens.

See your ads’ diminishing returns virtually in real-time.  Cut losers and scale winners at a breakneck pace.

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At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data I get an honest look at our performance. Good or bad.

Jason Panzer

President Hexclad

If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.