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Omnilux, the world leader in medical-grade LED light therapy, partnered with Northbeam and Pinterest to transform its digital marketing performance. By leveraging Northbeam’s Clicks + Deterministic Views (C+DV) model, Omnilux was able to better understand the impact of its Pinterest ad views on real business results: seeing a 659% lift in ROAS, a 728% increase in transactions, and a 671% lift in revenue compared to a traditional clicks-only model.
The challenge
Founded in 2003 and based in Napa, CA, Omnilux is a trusted name in skincare technology, known for its flagship product, the Omnilux Contour Face. While the company had built a strong reputation among dermatologists and skincare professionals worldwide, it faced a pressing challenge: identifying cost-effective channels that could reliably generate incremental demand and revenue.
As Omnilux prepared for the competitive 2025 holiday season, the team needed confidence in which channels were most efficient at driving purchases. Their goal was ambitious yet clear: achieve 3x ROAS on a 1-day attribution window—a benchmark critical for scaling growth profitably.
The solution
Wanting to better understand Pinterest’s role in the customer journey, Omnilux partnered with Northbeam to test Clicks + Deterministic Views, an industry-leading attribution model that goes beyond traditional clicks-only models by layering in verified impression & view data directly from participating ad platforms.
These platform events are combined with Northbeam’s industry-leading, first-party pixel and order data to provide a complete and accurate view of how marketing actually drives conversions. Unlike traditional “view-through” attribution, Northbeam links views deterministically, meaning every impression tied to a conversion is verified, not inferred.
Working closely with both Northbeam and Pinterest, Omnilux was able to quickly implement C+DV and begin measuring campaigns. This collaborative approach allowed the team to directly attribute both clicks and views to transaction data, providing unprecedented visibility into how Pinterest drives revenue.
The results
The results were game-changing:
- 659% lift in ROAS
- 728% increase in transactions
- 671% increase in revenue
- Significant lift in conversions among new-to-file customers
Beyond the numbers, Omnilux gained a qualitative advantage: a clear, data-backed understanding of Pinterest’s role in driving net-new demand. The marketing team was able to shift spend more efficiently, validate Pinterest as a growth channel, and streamline internal decision-making with trusted attribution.
“Northbeam’s partnership with Pinterest gave us a new level of clarity into how view-based engagements translate into real revenue. It’s been a game-changer for our strategy heading into the holiday season.” — Caleb Orion, Director of Acquisition & Ecommerce, Omnilux
Why Northbeam?
Unlike other attribution tools that rely solely on last-click models, Northbeam’s privacy-preserving device graph and deterministic data integrations deliver a truer picture of channel impact. For Omnilux, this meant cutting through the noise, eliminating wasted spend, and doubling down on what works.
Ready to unlock profitable growth with Northbeam? Book a demo now.
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